I’m all for reducing the number of ads ... but laying down a rule for something like this seems a bit ham-handed, if not unfair: the rule would constrain the profitability of a private enterprise. How can you tell a private business how much of a particular quantity they should sell? Shouldn’t customer response and market forces dictate that? One would think that if this was really important to viewers (enough to influence channel popularity and viewership), its only a matter of time before some channel realizes that by reducing the number of ads they can actually make more money (more viewers so higher rates per ad, at some point they make more than earlier).
Alternatively, viewers have learned to tolerate it and don’t care enough to change their viewing preferences for it, so why bother restricting the ad time.
Either way, why waste time setting rules for every little thing? Aren’t there bigger problems to solve?