The poor performance of Indian cricket team against Bangladesh has caused frustration not only to millions of Indian but to corporate India too. Now, Indian chance to go in super eight depends upon India’s must-win in further matches as well as on the performance of Bangladesh too. The suspense will rule over on the mind of millions of Indian as well as on the corporate India, for whom over 40 per cent of the Rs 12,000 crore branding money rides on the Indian cricket team.

India needs nothing less the must-win and explosive performances against Bermuda and Sri Lanka now. The Indian hope is completely dependent on the winning over Sri Lanka but Sri Lanka seems to be in good form and spirit in the tournament.

The hope is not looking so clear even after winning the both games. The luck for Indian team would depend on the run rates of the other teams in the same group as well. Some complex statistics might still see the Indians take the next flight home even before the Super-Eight begins in the cricket carnival.

Now, the sponsors and endorsers of brands, restaurants and pub owners are getting nightmares as they have already been counting the cost of this miserable failure of Indian team. Brands such as Samsung, LG, Cinemax and Coca-Cola have been invested heavily on the Team India brand and they all would lose big part of their investment after the early exit of the team.

The statistics says that India’s early exit may mean a drop of up to Rs 150 crore in advertising revenue for the broadcaster. The report says that the Indian broadcaster for the World Cup have charged between Rs 2.5 lakh to Rs 3.5 lakh for a 10-second slot in matches where India would play in the Super 8 stage. Now, the absence of Indian team would force it to go down to Rs 1 lakh only.

The similar blows would likely to be there in the non-Indian matches because the ad rates are expected to from Rs 1.25-1 .30 lakh to Rs 1 lakh or even less. The total on-air advertising revenue for the Cup is currently projected at Rs 400 crore.

The commercial sponsors had thought to exploit the match options where Indian and Pakistani cricket teams would involve in the Super Eight stage matches. But, Pakistan has been gone out of the tournament and India is on the verge of the exit now. The Indian exit would be proved as a huge loss even for the International Cricket Council too in terms of money earning not only in this world cup but for next world cup too.

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